Quicksales
Turning "stuff" into cash.
Quicksales
Turning "stuff" into cash.
Quicksales
Turning "stuff" into cash.
Quicksales
Turning "stuff" into cash.
Quicksales
Turning "stuff" into cash.
Background:
For years, the online classifieds space in Australia had been dominated by international giants eBay and Gumtree. The challenge was to disrupt this stronghold by creating a compelling alternative—one that resonated with local audiences and offered a fresh, relatable way to sell their "stuff."
Working with the wonderfully talented folks at Marilyn & Sons,the campaign was built around the insight: "Life’s easier with a little extra Cash". To bring this to life, iconic Australian tennis legend and Wimbledon winner Pat Cash became the face of the brand. His name not only reinforced the campaign message but also added a layer of humor, nostalgia, and cultural relevance that connected with Australian audiences.
The campaign spanned multiple channels, including TV, outdoor, print, and radio, ensuring widespread reach and engagement. Each piece of creative content leaned into the playful yet practical tone of the message, showcasing the ease of selling through the platform while leveraging Pat Cash’s charm.
This campaign not only challenged the dominance of established players but also positioned the brand as a distinctive and approachable solution for Australians looking to declutter and make a little extra money in the process.
Key Contributions:
Brand Strategy, Copywriting, Creative/Design Direction.
Background:
General online classifieds in Australia had been dominated by the internationally owned Ebay/Gumtree for years and the challenge was to create an alternative place where people could sell their “stuff”. Using the insight “life’s easier with a little extra Cash” the campaign work featured Australian tennis legend Pat Cash across TV, outdoor, print and radio.
Responsibilities:
Brand Strategy, Copywriting, Creative/Design Direction.
Background:
General online classifieds in Australia had been dominated by the internationally owned Ebay/Gumtree for years and the challenge was to create an alternative place where people could sell their “stuff”. Using the insight “life’s easier with a little extra Cash” the campaign work featured Australian tennis legend Pat Cash across TV, outdoor, print and radio.
Responsibilities:
Brand Strategy, Copywriting, Creative/Design Direction.
Background:
General online classifieds in Australia had been dominated by the internationally owned Ebay/Gumtree for years and the challenge was to create an alternative place where people could sell their “stuff”. Using the insight “life’s easier with a little extra Cash” the campaign work featured Australian tennis legend Pat Cash across TV, outdoor, print and radio.
Responsibilities:
Brand Strategy, Copywriting, Creative/Design Direction.
Background:
General online classifieds in Australia had been dominated by the internationally owned Ebay/Gumtree for years and the challenge was to create an alternative place where people could sell their “stuff”. Using the insight “life’s easier with a little extra Cash” the campaign work featured Australian tennis legend Pat Cash across TV, outdoor, print and radio.
Responsibilities:
Brand Strategy, Copywriting, Creative/Design Direction.
