I’m a multidisciplinary Creative Lead and Design Director working across campaign ideation, branding and visual identity, generative AI, motion design, video, and digital experiences. With extensive experience in both agency and in-house teams, I blend strategy, conceptual thinking, design craft, and emerging tech to create work that connects, inspires, entertains, and drives growth.
Over the years, I’ve collaborated with brands like Nike, BBC, NRMA, Carsales, NAB, Medibank, and Yahoo, with recognition from Cannes Lions, D&AD, Clios, and Effies along the way.
I like to work to a simple principle: to create meaningful work with great people - work that endures, inspires, and delivers real impact.
Skills
• Creative Direction
• Brand Strategy
• Visual Identity
• Campaign Ideation
• Generative AI
• Motion Design & Animation
• UI & Interaction Design
• Design Systems
• Copywriting & Naming
• Creative Leadership
Experience
