Shippit
Shining a new light on logistics.
Shippit:
Shining a new light on shipping and logistics.
Shippit:
Shining a new light on shipping and logistics.
Shippit:
Shining a new light on shipping and logistics.
Shippit
Shining a new light on shipping and logistics.
Background:
As Shippit prepared for a pivotal growth phase, it needed to align the founder's vision with a clear and consistent brand strategy to drive its next chapter. The goal was to solidify Shippit’s position as a leader in the logistics industry by creating a distinctive visual identity and tone of voice, all anchored in a cohesive brand framework.
Collaborating with the talented team at DesignStudio, who laid the groundwork for the new brand,I led Shippit’s in-house design team and drove the creative direction to bring this vision to life. From crafting the creative assets to conceptualizing and executing the first-ever brand campaign, my role was integral to translating the strategy into impactful, memorable outputs.
The result was a bold, innovative brand identity that stood out in a traditionally uninspired category, positioning Shippit as a forward-thinking and industry-defining player ultimately contributing to a successful $65M capital raise.
Key Contributions:
Brand Strategy, Creative/Design Direction, Campaign Ideation & Motion Design.
Background:
Shippit needed a brand solution to stand out from the many other logistics platforms in what is a very bland category. Working in collaboration with the team at DesignStudio who set the foundation for the new brand, I led the in-house design team and creative direction to execute the vision and the ideation of the first brand campaign resulting in a new category-breaking brand.
Responsibilities:
Brand Strategy, Creative/Design Direction, Campaign Ideation & Motion Design.
Background:
Shippit needed a brand solution to stand out from the many other logistics platforms in what is a very bland category. Working in collaboration with the team at DesignStudio who set the foundation for the new brand, I led the in-house design team and creative direction to execute the vision and the ideation of the first brand campaign resulting in a new category-breaking brand.
Responsibilities:
Brand Strategy, Creative/Design Direction, Campaign Ideation & Motion Design.
Background:
Shippit needed a brand solution to stand out from the many other logistics platforms in what is a very bland category. Working in collaboration with the team at DesignStudio who set the foundation for the new brand, I led the in-house design team and creative direction to execute the vision and the ideation of the first brand campaign resulting in a new category-breaking brand.
Responsibilities:
Brand Strategy, Creative/Design Direction, Campaign Ideation & Motion Design.
Background:
Shippit needed a brand solution to stand out from the many other logistics platforms in what is a very bland category. Working in collaboration with the team at DesignStudio who set the foundation for the new brand, I led the in-house design team and creative direction to execute the vision and the ideation of the first brand campaign resulting in a new category-breaking brand.
Responsibilities:
Brand Strategy, Creative/Design Direction, Campaign Ideation & Motion Design.
