Teller
Banking for a new generation
Teller
Banking for a new generation.
Teller
Banking for a new generation.
Teller
Banking for a new generation.
Teller
Banking for a new generation.
*Part of a pitch
Background:
Teller was conceived to meet the needs of a new generation of bank customers—those aged 16 to 30—who are digital natives and expect seamless, intuitive experiences in every aspect of their lives. As the banking industry increasingly transitions from physical branches to digital-first solutions, traditional banking services have started to strip away human interaction in favor of automation. This shift has left a gap in customer experience, with many young people seeking more personal, human-centered financial services.
Through extensive research with our target audience, we identified the insight “Brighter Banking”—a vision that would redefine what banking could feel like for this generation. The result was a brand identity that not only stood out but truly resonated with the values of transparency, simplicity, and approachability. The bold, energetic color palette and clean, modern typography conveyed a sense of optimism and innovation, while the photography captured relatable, candid moments that reflected the everyday lives of young people. These visuals aimed to break down the traditionally formal and impersonal nature of banking, offering a more authentic connection.
Key Contributions:
Brand Strategy, Creative/Design Direction & Motion Design.
Background:
Teller is aimed at a new generation of bank customers (16-30 yrs) and as banks transition further from physical to digital, traditional banking services are removing the human interaction layer and opting for automation. After extensive research with our intended audience the insight “brighter banking” set a foundation for a bold colour palette and typographic style complimented with relatable and candid moments through photography.
Responsibilities:
Brand Strategy, Creative/Design Direction & Motion Design.
Background:
Teller is aimed at a new generation of bank customers (16-30 yrs) and as banks transition further from physical to digital, traditional banking services are removing the human interaction layer and opting for automation. After extensive research with our intended audience the insight “brighter banking” set a foundation for a bold colour palette and typographic style complimented with relatable and candid moments through photography.
Responsibilities:
Brand Strategy, Creative/Design Direction & Motion Design.
Background:
Teller is aimed at a new generation of bank customers (16-30 yrs) and as banks transition further from physical to digital, traditional banking services are removing the human interaction layer and opting for automation. After extensive research with our intended audience the insight “brighter banking” set a foundation for a bold colour palette and typographic style complimented with relatable and candid moments through photography.
Responsibilities:
Brand Strategy, Creative/Design Direction & Motion Design.
Background:
Teller is aimed at a new generation of bank customers (16-30 yrs) and as banks transition further from physical to digital, traditional banking services are removing the human interaction layer and opting for automation. After extensive research with our intended audience the insight “brighter banking” set a foundation for a bold colour palette and typographic style complimented with relatable and candid moments through photography.
