NRMA
Reimagining a 100 year old institution
NRMA
From a product to a brand
NRMA
From a product to a brand
NRMA
From a product to a brand
NRMA
From a product to a brand
Background:
As the iconic brand approached it’s 100th year, there was a need to evolve and articulate it’s future to customers and partners. Through time, the brand had become disparate and needed a new uniformed approach.
In collaboration with Houston, the result was a more modern and contemporary brand that delivered a new brand system incorporating a revised colour palette, typographic system, tone of voice and photographic style as well as the development of a new campaign for the NMRA masterbrand and it’s group business that included NRMA Parks & Resorts, Electric Vehicle Network and Ferries.
Responsibilities
Design Direction, Motion Design & Project Management.
Background:
As the iconic brand approached it’s 100th year, there was a need to evolve and articulate it’s future to customers and partners. Through time, the brand had become disparate and needed a new uniformed approach.
In collaboration with Houston, the result was a more modern and contemporary brand that delivered a new brand system incorporating a revised colour palette, typographic system, tone of voice and photographic style as well as the development of a new campaign for the NMRA masterbrand and it’s group business that included NRMA Parks & Resorts, Electric Vehicle Network and Ferries.
Responsibilities
Design Direction, Motion Design & Project Management.
Background:
As the iconic brand approached it’s 100th year, there was a need to evolve and articulate it’s future to customers and partners. Through time, the brand had become disparate and needed a new uniformed approach.
In collaboration with Houston, the result was a more modern and contemporary brand that delivered a new brand system incorporating a revised colour palette, typographic system, tone of voice and photographic style as well as the development of a new campaign for the NMRA masterbrand and it’s group business that included NRMA Parks & Resorts, Electric Vehicle Network and Ferries.
Responsibilities
Design Direction, Motion Design & Project Management.
Background:
As the iconic brand approached it’s 100th year, there was a need to evolve and articulate it’s future to customers and partners. Through time, the brand had become disparate and needed a new uniformed approach.
The result was a more modern and contemporary brand refresh that included a new brand system incorporating a revised colour palette, typographic system, tone of voice and photographic style as well as the development of a new campaign for the NMRA masterbrand and it’s group business that included NRMA Parks & Resorts, Electric Vehicle Network and Ferries.
Responsibilities:
Brand strategy, creative concepts & design direction & project management.
Background:
As the iconic brand approached it’s 100th year, there was a need to evolve and articulate it’s future to customers and partners. Through time, the brand had become disparate and needed a new uniformed approach.
The result was a more modern and contemporary brand refresh that included a new brand system incorporating a revised colour palette, typographic system, tone of voice and photographic style as well as the development of a new campaign for the NMRA masterbrand and it’s group business that included NRMA Parks & Resorts, Electric Vehicle Network and Ferries.
Responsibilities:
Brand strategy, creative concepts & design direction & project management.
